Meghan Markle ‘As Ever’ Promotion Downgraded – Trouble Brewing in Montecito?

As Ever looked to be a promising brand when Meghan Markle launched it last year. It came with its own Netflix cooking series, Netflix was fully onboard as a partner and willing to stock it in their stores, and Meghan Markle was at the wheels curating the experience. Yup, the Duchess of Sussex’s lifestyle brand As Ever was ready and set to be crowned the next success story.

That is, until late last year when it was revealed that the brand had thousands of unsold stock just sitting in warehouses. As if this blow was not enough for the fledgling brand, Netflix revealed that they would be completely stepping down as partners.

At the time, Meghan’s PR team sold it as a desirable occurrence, saying that with total control, the Duchess can then focus on expanding the brand to the rest of the world. Sadly, the brand’s presence in her local Montecito is now all but a flicker.

Fan Reveals As Ever Stock In Bookstore Has Been Reduced To Small Table

I know that most new companies don’t turn over a profit in their first year, but dwindling instead is never good news for any brand. Meghan’s As Ever seems to have been going from low heights to even lower heights since it was launched last year.

This time around, a fan revealed that her As Ever display at Godmothers bookstore has been significantly scaled back.

The fan recently visited the store, and decided to take to Reddit to compare the store’s As Ever display several months ago to their current one.

“BIG movement! I went into the room upstairs, and there was no sight of the stuff on the 3 tiers of big wall shelf display (upstairs, mind you, not in the main floor gallery even),” the Redditor wrote, adding, “As I was leaving, I turned and saw a sorry, sad display of a pitiful offering of only 3 items lit by a stark lamp.”

To top off the stark downgrade, the fan noted that there was not even one “signage or banner” to alert customers to the As Ever products.

As for the size of the new table housing the As Ever products, the OP compared it to the size of a classroom desk.

What Meghan Markle Did For Her Pop Up Store At Godmothers

Shortly after launching the brand, Meghan set off to the upmarket shop, Godmothers, located near her and Harry’s mansion, where she helped design the initial installation. At the time, the As Ever display took up a large portion of the store’s upper floor space.

The initial installation had included candles, wine, jam, tea and edible flower sprinkles.

However, per the aforementioned Redditor, what remained in stock were three chocolate boxes produced in collaboration with premium Los Angeles chocolatier Compartés, seven candles, one honey set, and a large glass bowl containing tins of dried-flower sprinkles, alongside a promotional photograph of the former actress.

Not even the blackberry fruit spread launched this month was in sight.

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