Coronation Street Spoilers: Rovers Return Pub For Sale

Coronation Street has become one of the most beloved soap operas. As a result, viewers often know the key landmarks almost as well as the main characters.

And that brings us to an unexpected upcoming plot. Spoiler alert: Get ready for the one and only Rovers Return pub to (oh no!) go up for sale.

Coronation Street Spoiler – Rovers Return Pub Sale To Feature Real World Real Estate Company!

Increasingly, TV shows and movies have featured real-world products to enhance our ability to relate to the characters. Now Coronation Street is using that concept in a new storyline.

A company called Purplebricks will participate in upcoming episodes of Coronation Street. Purplebricks’ plot involves the sale of the Rovers Return pub.

Keep your eyes out for the Purplebricks sign on the Rovers Return pub to signal major plot twists, hinted the Coronation Street producers and ITV network executives. One of the execs, Mark Trinder, explained why the role of Purplebricks is so significant.

“We’ve successfully integrated product placements into our programmes for a number of years, and Coronation Street has been the most prominent example of this, bringing recognizable brands to viewers,” said Trinder. “This new partnership with Purplebricks gives us an opportunity to do something we’ve not done before with the agreement tying into one of our major storylines, working closely with the editorial and production teams.”

Why Is Rovers Return Being Sold? Coronation Street Producer Hints At Future Story Line!

Coronation Street viewers may want to have handkerchiefs close by when Johnny makes a significant move. His decision to put up the Rovers Return pub signals his recognition that his marriage to Jenny has ended.

And Iain MacLeod, Coronation Street series producer, promised some twists and turns in that marriage-meets-pub plot.

“The upcoming story around the sale of the Rovers Return stems from something exciting that happens between Jenny and Johnny – but it also led to an exciting opportunity to team up with Purplebricks to sell the nation’s most iconic pub,” said the soap opera’s producer. “The presence of a real Purplebricks sign outside adds a little bit of extra realism to a really relatable story between two of our best-loved characters.”

But it’s not just Johnny to whom viewers may relate. Jenny will face the challenges of explaining why the Purplebricks sign is on the pub. It’s a real-world-meets-soap-opera moment that, said Ben Carter, chief marketing officer of Purplebricks, could become a classic product placement example.

“We are delighted to work with Coronation Street to ‘sell’ a true British television icon like the Rovers Return,” added Carter. “We look forward to getting it ‘sold’ as we do for thousands of homes across the country every year.”

And Coronation Street viewers will look forward to seeing who might buy the pub. On Reddit, guesses included “Sharon with Harvey’s drug money, Debbie, Dev (who might sell the kebab shop and corner shop to make the purchase), Ken, Ronnie, or a new family.”