AMP in the post
According to Deadline, “the feat provides a lot of promise on a number of levels. It’s a win for older counter-programming at a U.S./Canada box office where only comic book films and heavy franchise films can win. Just because it’s not a tentpole doesn’t mean the movie needs to relegated to streaming. And above all, after many were concerned that older females and adults wouldn’t come back to the back office, here’s Elvis proving them wrong.”
“Elvis” — On How It Surpassed $100M
In its first two weeks in ComScore/Screen Engine PostTrak audience polling, Elvis dynamited the over 55 demo at 31% with close to half over 45. Forty-five percent of the audience were women over 25 who gave the movie its best grades at 92%.
This is the second Warner Bros. movie to cross $100M calendar YTD after the mega success of The Batman which made $369.3M. The other Easter movie, Fantastic Beasts: The Secrets of Dumbledore ended its stateside run at $95.85M.
The pic’s global total currently stands at $170M. The pic is currently director Baz Luhrmann’s fourth highest-grossing movie worldwide after The Great Gatsby ($354M), Australia ($212M), and Moulin Rouge! ($185M). So far at the domestic B.O., it’s Luhrmann’s second highest grossing after The Great Gatsby which did $145M.
As for Tom Hanks, who plays Elvis’ greedy manager Colonel Tom Parker, this is actually his 24th movie as an actor to cross the century mark at the U.S./Canada box office.
AMP in the post
Warner is also excited about the young kids who are coming to see Elvis; former Nickelodeon and Zoey 101 actor Austin Butler, who plays the King of Rock n’ Roll providing appeal.
“Elvis continues to drive box office in part because younger audiences—none of whom were born during Elvis’s lifetime—are embracing the film and leading the enthusiastic social media conversation. Along with the film’s success, the music from the movie is climbing on diverse charts, resulting in a cross-genre reverberation from dance to hip-hop and more, and sales of the Elvis Presley catalog rising, with streaming of his music up 90%,” said Jeff Goldstein, President of Domestic Distribution, Warner Bros. Pictures.
“Along with the film’s success, the music from the movie is climbing on diverse charts, resulting in a cross-genre reverberation from dance to hip-hop and more, and sales of the Elvis Presley catalog rising, with streaming of his music up 90%.”
“We are not only pleased to cross this milestone, but truly thrilled to see it happen with a film like Elvis. In today’s market and especially in the summer corridor, to see a non-branded IP with an up-and-coming lead create not just box office noise but also result in a significant spike in other areas is so gratifying and speaks to the quality of the film on every level,” Goldstein said via Deadline.
“Elvis” — Brief On The Movie
AMP in the post
There are still three final markets that have yet to receive the film and Elvis is opening there on July 21. So the box office totals for the film are nowhere near finished yet and the final three markets could continue to make new records for Luhrmann as a director in these countries and so on and so forth.
Elvis tells us the story of the King of Rock-n-Roll played by the incredibly Austin Butler and gives us a look into the relationship that Elvis had with music, his family, and his partner Colonel Tom Parker (played by Tom Hanks). The film has fun new takes on the Elvis Presley classics we’ve come to love and know and gives us a look at the life that Elvis led in a way that only Luhrmann could have given us. As such, the fact that it is still having impressive holdovers and gaining new records for Luhrmann’s works in different countries is not surprising.
It’ll be interesting to see how the film continues to track as it enters into a month of being open here in the States and into the final opening weekends for the film.
Be sure to catch up on everything happening with “Elvis” right now. Come back here often for all the “Elvis” spoilers, news, and updates.