The “Hypnotico” singer is back with a brand new and innovative way to “empower” and “inspire” her fans through a partnership with Virgin Voyages, after she first signed a deal with the cruise line in March 2022.
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Virgin Voyages To Launch A Cruise Inspired By Jennifer Lopez
The “Marry Me” actress and businesswoman is being creative with her latest partnership, and it’s all for the sake of her fans.
After forming the partnership in 2022 with Richard Branson’s cruise line, Jennifer Lopez – or “Jenny From the Dock” if you ask Branson – was brought on to design the entire voyage that will soon set sail to the high seas.
Called the “Limitless Voyage” and sailing this Spring aboard the Scarlet Lady, it will follow the cruise line’s “Dominican Daze” itinerary and last from April 14-19. It will begin and end in Miami with stops in Puerto Plata in the Dominican Republic and Virgin Voyages private beach club on the island of Bimini.
The journey will feature more than what people have come to expect from luxury cruises, as it is inspired by Lopez’s Limitless Labs organization. The organization focuses on empowering women with “equal access to education, opportunities and capital for women,” according to a press release for the exclusive trip.
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“My mission has always been to entertain, empower and inspire my fans to live their lives without putting limits on what they believe they can achieve,” Lopez said.
She added: “Richard and I share this passion for partnerships and experiences that bring people joy and lift you up, which is why I am so excited to work with Virgin Voyages to bring the Limitless Voyage to the seven seas.”
Jennifer Lopez – Wants Her Latest Partnership To Benefit “Hard-working Latina Women”
As it is designed to empower women, Lopez and Virgin Voyages will be gifting 50 cabins on the ship to “hard-working Latina entrepreneurs through the non-profit, Grameen America.”
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“It’s exciting and inspiring to see the impact Jennifer’s having through all she does, not just in the entertainment industry, but also through her business ventures and her support of women’s entrepreneurship with Limitless Labs,” Branson said.
The British billionaire also commended Lopez on the “passion” she brought to the project.
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