Justin Bieber’s New Fashion Venture Shares This Connection With Wife Hailey Bieber’s Brand

Justin Bieber is venturing further into the world of fashion with a preview of what appears to be a clothing line called SKYLRK. This is not Bieber’s first forage into fashion, mind you, as the “Baby” hitmaker has a streetwear label named Drew House.

Yes, maybe it’s not as popular as Ariana Grande’s R.E.M. or Selena Gomez’s Rare Beauty, or even wife Hailey Bieber’s Rhode, but some good has come from the fashion line. Anyway, speaking of Hailey Bieber’s brand Rhode, here’s why fans believe Justin is paying homage to it with his upcoming clothing line.

Justin Bieber Teases New Clothing Line SKYLRK In New Posts

Earlier this year, Justin brought a lot of fan attention on himself with his clothing style. He continued to draw this attention when he subsequently started sharing some weird Instagram posts, some of which feature the singer rapping shirtless.

However, now it seems to be all about business for the global superstar as he continues to tease what appears to be a clothing line named SKYLRK.

He’s been sharing photos of beanies, sweatshirts and phone cases, tagging a brand new Instagram account in the name of @SKYLRK, even though the account is yet to share a post of its own.

One of his latest posts teasing items from the line is a carousel of images featuring a pink hoodie with the name SKYLRK on it. Among the snaps are images of colorful sunglasses and a blue phone case.

Fans were quick to call out the item’s similarity to Hailey’s phone case sold by Rhode, called “the Lip Case.” The phone case’s primary use – that is, apart from looking insanely cute – is to house your Rhode lip balm so that you never lose them.

It also ensures that you’re always ready for a top-up on the go. Some fans suggested that Bieber incorporating phone cases into his range may well be a cross-collaboration with Rhode.

There were also previews of some new shoes that come in a variety of bold colors and feature a debossed design on its base.

Bieber officially made his business debut in the fashion world in 2019, with the launch of his clothing line Drew House.

The brand, which derives its name from the “Yummy” singer’s middle name, launched with an array of T-shirts, sweatshirts and shorts, along with a collection of beige corduroy pieces, emblazoned with the Drew logo and a smiley face.

Even though the brand has collaborated with actress Drew Barrymore twice since its January 2019 launch, Bieber took a step back from promoting it for a while.

Be sure to catch up on everything happening with Justin Bieber right now. Come back here often for all Justin Bieber spoilers, news, and updates.

Image credit: Justin Bieber Instagram