Kevin Costner has become famous as an actor, with Yellowstone boosting his popularity. But Costner recently decided to expand his claim to fame with something very different from the entertainment industry.
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Find out about the Yellowstone star’s new venture. And keep reading to discover how Costner’s unprecedented partnership features a perk for fans.
Kevin Costner – Partners With Non-Entertainment Company
Who needs Hollywood to make money when you can partner with a company specializing in something meaningful?
That’s apparently Kevin Costner’s new attitude. And the Yellowstone actor just undertook a project designed to help fans enjoy an improved cup of coffee, reported Food And Wine.
Costner has partnered with Green Mountain Coffee Roasters. And it marks a sea change for the Emmy Award-winning actor. After more than 40 years in the entertainment industry, Kevin still avoids using his fame to sell commercial items.
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However, the new partnership involves Costner actually creating rather than endorsing new coffee blends. For instance, his Horizon Blend will become available on Keurig.com beginning in December 18. And the actor designed it to feature a robust taste, which he likes for his morning coffee.
Kevin Costner – Explains His Motivation For New Deal
The Yellowstone actor explained why he decided to partner with a coffee company. “I have the job I do,” he reflected. “And it’s given me a lot of notoriety. But when we get down to core issues, I feel like I can relate to people and create stories that people relate to. And for a lot of people, the day starts with coffee. Certainly, mine does.”
However, Costner started out drinking all kinds of coffee. But then he discovered the downside. “Because I wasn’t that specific, I would run into a lot of bad coffees,” he confessed. “When I was really craving it, and it didn’t taste right, it was a bummer for me.”
And so Costner began to focus on Caffè Mocha. Because he likes the cocoa powder and coffee blend, he used it as a “defense mechanism” against bad coffee. “But it had a tendency to ‘disguise’ bad coffee, so to speak. I love a really good cup of black coffee. If it’s really bad, though, you can just hide behind the mocha.”
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Kevin Costner Loves – ‘Coffee Shooting Through’
However, when Green Mountain invited Costner to team up, they offered to create a mocha blend without the sugar or chocolate. And Kevin couldn’t resist. “We began to talk about if this is possible — to come up with a flavor that I liked; to make sure the coffee came shooting through,” clarified the actor.
And he praised the company, “They didn’t rush me. They came to me when I was on location doing the work I do, and they didn’t even flinch at the idea of getting something that I like before we had an actual arrangement.”
After a year, Costner had sampled various samples and found “this smell that was really gratifying and grounding. And that became the Horizon Blend. “Then they asked, ‘Are we done?’ And I said, ‘We are’.”
Tell us what you think. Will you try Kevin Costner’s new coffee blend? And after you share your views, check back on our site for more celebrity news.
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