No one is more deserving of being a Balenciaga ambassador than Kim Kardashian, who is such a fan of the brand she owns 129 of their bags. If that isn’t called brand loyalty, I don’t know what is.
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Kim Kardashian Joins Balenciaga As Ambassador Over A Year After “Re-evaluating” Relationship With the Brand
Kim Kardashian is Balenciaga‘s newest ambassador, and let’s just say that the role was a long time coming.
On Monday, the luxury fashion house enlisted the Skims founder, 43, in an ambassadorial position and on Tuesday, she starred in her first campaign for the new role – and she didn’t even have to leave her home to do it.
The reality TV star participated in the brand’s Closet Campaign from the comfort of her own closet. Balenciaga kicked off the campaign to celebrate the return of the brand’s iconic Le City Bag, which first hit shelves over two decades ago in 2000.
Kardashian is not the only star to be tapped for the campaign, as the likes of Nicola Peltz, Roh Yoon-Seo, Paloma Elsesser, Patricia Field and Devon Lee Carlson each posed dramatically in a “museum-like” closet designed to exhibit a collection of their “coveted personal objects,” per the brand.
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However, to show off her long-term relationship with the brand, the businesswoman, reality TV star and actress posed in front of her own closet, surrounded by 129 Balenciaga bags.
In the campaign clip, Kardashian guessed that her Balenciaga bags would be up to 130. She then took time off to count them to make sure, and she ended up with the number 129. Like she later gleefully told us, “You guys, I won.”
For the shoot, Kardashian appeared polished in a skin-tight black bodysuit and her signature “wet hair.”
Kim Kardashian On Officially Returning To Collaborate With Balenciaga Following 2022 Fallout
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Kim Kardashian had a fallout with Balenciaga in 2022 following what people thought was a “disturbing” campaign from the luxury fashion house.
At the time, following the backlash, she revealed that she would be re-evaluating her relationship with the brand.
However, on Monday, Kardashian officially announced her return to the fashion brand.
“For several years now, Balenciaga’s designs have been a part of my many looks – and some of my most iconic fashion moments,” she said in a statement.
“This historic fashion house embraces modernity, craftsmanship and takes an innovative approach to design under Demna. For me, this long-standing relationship is built on mutual trust and a commitment to doing what’s right.”
“I’m excited about this next chapter for the brand and to become their ambassador,” she concluded.
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