Kim Kardashian Reboots Cosmetics Brand

Kim Kardashian rebooted her cosmetics brand. Before the release of SKKN, she had KKW Beauty. It was relatively successful and was sold at Ulta. This comes just months after fans thought she ditched her skin care line. Read on to learn more.

Kim Kardashian Teases New Makeup Line

Three years after shutting down KKW Beauty, Kim Kardashian announced a new makeup line. She unveiled the collection, which will be released under the SKKN brand. Fans who loved KKW Beauty are excited about this news. They remember some of their favorite products.

On Monday, June 17, Kim teased a photo of the cosmetics collection on Instagram. The shot featured a nude cosmetics bag filled with various makeup items. The image was shot in bright light to show the shadows of the bottles.

“Make some room in your makeup bags please…” the caption read.

Fans took to the comment section to react. Most of them remember KKW Beauty fondly. They look forward to seeing which products are included in this makeup line.

“My makeup bag is ready! Is that lip glosses and highlighters I see?” one fan asked.

“We’re readdddddy!” wrote another user.

“Need more please, Kim,” another begged. “Yesss can’t wait,” wrote a fourth user.

Kim Kardashian shut down KKW Beauty in 2021. She announced that the brand would be going away. At the time, she promised fans that she would release new products later. The makeup will be rebranded through the SKKN line.

Kim launched KKW Beauty in 2017. She used her former initials. Kim was married to her ex-husband Kanye West. She distanced herself from him since their divorce in February 2021, which they finalized in November 2022.

Ditching SKKN Brand?

Meanwhile, fans claim Kim Kardashian is distancing herself from the SKKN brand. They noticed a change in her business plan. SKKN was launched in June 2022. It combines KKW Beauty and KKW Fragrance.

Kim kicked off the skincare line with a nine-step system. Fans raved over the products. Things changed in a year. Some fans believe her brand failed because it was too expensive. Others noticed that Kim focused more on promoting SKIMS than SKKN.

Back in September 2023, she announced the end of the summer sale. Customers saved 25% on SKKN products. Fans begged her to bring back her makeup line. She listened and delivered. Only time will tell if these products will sell out.

What are your thoughts on Kim Kardashian rebooting her cosmetics brand? Does this surprise you? Are you looking forward to her new makeup line? Sound off below in the comment section.

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