Taylor Swift fans recently expressed outrage over a mess in getting tickets to her tour. And they alternated between blaming the songstress and Ticketmaster. However, Taylor spoke out in her defense.
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And now Ticketmaster has come up with its own way of defending the chaos. But did they succeed in calming angry fans? Get all the details below.
Ticketmaster Tries To Explain Taylor Swift Ticket Chaos
Taylor Swift fans went from happy anticipation about buying tickets to her tour to frustration. And since Swift has shared her views, Ticketmaster went viral for trying to explain. The company insisted that the chaos occurred because it proved necessary to halt bots, noted TMZ.
In spelling out why so many fans struggled to buy tickets during the pre-sale period, Ticketmaster apologized. But it also sought to defend what happened. First, the company confirmed what Taylor had stated. And she shared that the company reassured her that it had prepared for a huge volume of traffic. So what went wrong?
Ticketmaster then admitted that what they expected didn’t happen. And instead, more traffic than they could handle occurred. But although the company set up a procedure to ensure only real fans rather than spammers could buy tickets, the system failed. And the company wanted to prevent spammers from buying bulk amounts of tickets and then selling them at a much higher cost.
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However, 3.5 million users did manage to pre-register and confirm their identification. But on the day of the sale, unregistered fans and bots partly crashed the site. And so Ticketmaster tried to find ways to compensate for that unanticipated traffic.
Taylor Swift Fans End Up Frustrated
But Ticketmaster admitted that staggering queues turned into more problems. For instance, the company made fans wait longer. And some people even lost their spots. However, despite the frustration for Taylor’s fans, Ticketmaster defended itself.
And the company claims that it chose the best possible option. Moreover, Ticketmaster shared that 2.4 million tickets did get sold to authenticated fans. As a result, the company estimated that under five percent of all tickets sold ended up on the resale market. And ultimately, the company shared that it feels it cannot please everyone.
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“[B]ased on the volume of traffic to our site, Taylor would need to perform over 900 stadium shows (almost 20x the number of shows she is doing),” shared the company. “That’s a stadium show every single night for the next 2.5 years. While it’s impossible for everyone to get tickets to these shows, we know we can do more to improve. And that’s what we’re focused on.” However, the Justice Department has begun investigating the situation.
Tell us what you think. Do you agree with Ticketmaster that it chose the best possible option? And after you share your views, check back on our site for more celebrity news.
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