North Dakota’s Financial Struggles
According to Page Six, North Dakota has been having problems with its tourism. Insufficient funds have forced the state air Duhamel’s ads in neighboring states like Minnesota, Wisconsin and Canadian provinces of Manitoba and Saskatchewan.
But, Heather LeMoine, marketing director of the State Tourism Division said the actor’s promotions have paid dividends for the state. The campaign “has resulted in more than $100 for every dollar in state funding spent,” according to Page Six.
All My Children News: Duhamel Earns More Than $1 Million
The actor is a native of Minot, a city that’s found in the northern part of North Dakota. The contract extension, which ends on December 31, 2021, brings Duhamel’s earnings from this line of work to more than $1 million.
His job is to help attract visitors to the state. The advertising campaign that features the actor is a continuation of the North Dakota Legendary brand, which was launched back in 2002.
All My Children News: North Dakota’s Tourism Industry
It is a fact that the state is among the list of least visited ones in the country. However, it’s tourism industry ranks third largest industry in the state, lagging behind energy and agriculture. The most popular attraction is Theodore Roosevelt National Park.
LeMoine revealed that the new advertising campaign is scheduled to be unveiled next week by State Tourism Division Director Sara Otte Coleman.
Duhamel’s previous advertising campaign was worth a massive $2.9 million. In the campaign, the actor can be seen fishing, biking, and attending college hockey and football games, to name a few. There were ads that included Axl, his son with Black Eyed Peas singer Fergie. The campaign was comprised of print and TV ads, along with hunting and travel guides.
In 2018, North Dakota had a total of 22.6 million visitors, which marked a 5% increase from the previous year. Visitor spending reached $3 billion, which included $300 million in state and local taxes. Keep watching the soaps and checking All My Children spoilers frequently for news and updates on all the AMC alumni!