This Christmas, Disney is going to be giving us a real special treat as a grand way to round out their 100th year.
AMP in the post
I can’t believe Disney’s 100th anniversary is almost over, but the celebrations are reportedly going to be so big it’ll stay with fans who are able to take part in them for the rest of their lives.
One of those special things planned for this Christmas and New Year is the securing of prime real estate in Roku City. Oh joy!
Roku City To Get A Magical New Addition
As part of Disney’s 100th celebration, Cinderella’s Castle from Walt Disney World is being added to the Roku City screensaver Monday.
The castle will stick with Roku’s signature purple color scheme and also include the statue of Walt Disney and Mickey Mouse that greets visitors as they enter the theme park.
AMP in the post
Speaking with The Hollywood Reporter, Peter Hamilton, senior director of ad innovation at Roku saod of the plans: “What is more memorable and nostalgic than the Walt Disney World castle? It truly embodies the creative imagination behind Roku City, and in this way, it signifies a beautiful marriage of beloved places for our viewers. I know they will be inspired to see these worlds come together in an unmissable way. ”
Hoping to drive awareness that Disney is a spot where families can celebrate the holidays together, Disney has teamed up with Roku for this spectacular surprise.
Right now, Roku has amassed over 75 million active accounts, and that is why buying real estate from them has been well sought after, with media and entertainment companies among the top adopters.
This summer, Mattel and Warner Bros. used Roku City to promote the Barbie movie, and in May, Paramount+ secured a “neighborhood” in Roku City, where characters and places from Paramount films and shows can be displayed.
AMP in the post
Disney Wants Their Cinderella Castle In Roku City To Imitate the Real-life Version
Disney’s plans to expand into Roku City comes with an unusual quirk, and it is that the virtual Castle will accurately mirror the real-life version.
“Our incredible visual quality design team takes great pride and care in the creative vision for Roku City. As such, they work across teams at Roku and closely with our partners to ensure that brands are integrated organically, with the ultimate goal of enhancing the viewer experience,” Hamilton said.
“We strive to bring fun and whimsical exploration of brands and IP that also feel as though they live inside Roku City, not injected from the outside. Cinderella’s Castle from Disney is a powerful example of real world IP, which creates another layer of connection to our imaginary cityscape.”
Disney also hopes to expand their partnership with Roku City in this coming year, so expect even more exciting things from the magical kingdom. 100 down, forever to go, right?
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