Meghan Markle Told To Be Honest About New Brand

British royal family news reveals that Meghan Markle has launched another new brand, without anything like actual product to go with it. Who does this? The domestic diva announced on Instagram that American Riviera Orchard is dead in the water, to be replaced by As Ever.

Professionals were quick to pounce, citing questions about the name and the overall messy look to the novelty (actually we think it fits if you’ve taken a look at Markle lately).
Here’s what to know about the Duchess of UnSussexful’s latest fail.

Meghan Markle, A Marketing Nightmare

Markle posted on her Insta account: “I’m thrilled to introduce you to As Ever — a brand that I created and have poured my heart into. “As ever” means “as it’s always been” or some even say “in the same way as always.” If you’ve followed along since my days of creating The Tig, you’ll know this couldn’t be truer for me.”

As Ever launches the same day as her Netflix cooking show, on March 4. Unless the show’s debut is cancelled again.

Meghan went on to say that “This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living, and finding joy in the everyday.” Yes, she did not mention her family or in-laws, this is about the things she cherishes.

Meghan’s Cherished Things

PR expert Natalie Trice found the jarring switch up complicated. She said of the herky jerky move: “Launching recently using one name, to then change it before gaining any real traction, raises questions about the initial strategy and research but also the long games.”

She told DailyMail.com: “To me, it suggests a lack of clarity about the brand’s identity, but also, is it attention-seeking before launch because these changes keep coming and it’s becoming a little bit of a habit?”

Trice also questioned Meghan’s ability to build trust with consumers saying that is “another sign that the path isn’t clear.”

She went even further, asking “why not just be honest? It looks messy and far from professional, which is really what they need to be at this point in the game.” With Netflix as a partner, surely Meghan could do better?

Will Meghan Succeed This Time?

The PR guru noted that Meghan’s success depends on “whether or not the public is still interested in the brand.”

Now you tell us—are you interested in what Meghan is selling?

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