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Perhaps at the moment, As Ever may not be doing all that well, but who’s to say that it wouldn’t in the future?
After all, interviewing all these successful female founders is sure to spark her imagination one way or the other. I know it is certainly doing so for some devoted listeners.
Brand Expert Nick Ede Comments On Meghan Markle’s As Ever Brand PR Strategy
According to Nick Ede, anyone wouldn’t be wrong if they guessed that ‘Confessions of A Female Founder’ more or less serves as an extension for As Ever, even as the Netflix cooking show served to launch the brand.
Criticize her business acumen all you want, but having a podcast and a Netflix show that serves to support the brand you’re building is certainly a move in the right direction.
Despite this, Ede believes that As Ever isn’t doing quite so good because the Duchess “isn’t particularly relatable.”
As for her future in podcasts, Ede firmly opined that Meghan will likely give it up, sooner rather than later. “I don’t think she’ll do another podcast. I just don’t think it’s working,” he continued.
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Taking on an advisory role for the sake of the former American actress, he said, “I would really sit back and go, ‘how front facing do I need to be? Do I actually need to be right at the forefront of it? Or can I just use my name to influence and drive sales, make money and feel much more protected?’ I think that would be the best strategy for her in the long run.”
Meghan may be taking a step back to reassess As Ever before restocking some of its products, but that doesn’t mean she’s saying goodbye to the brand. During one of her podcast episodes, she confessed that she’s shed many tears behind the scenes and would stress about the brand until 3 in the morning.
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