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We’ve seen brand Harry take off in a big way, supporting as many charities as he can in different countries before returning home to California.
Brand Meghan has stepped out for different charities, but hasn’t been able to necessarily replicate the success of brand Harry. Here’s what a PR expert has to say about the new Sussex power move.
Prince Harry And Meghan Markle’s Brand Separation Will Likely Combat Cruel Media Coverage
Prince Harry and Meghan are no strangers to critical media coverage, but according to a PR expert, their new approach to be standalone entities may help them conjure more sympathy than they did as a couple.
Speaking to GB News, PR expert Coram James touched on the effectiveness of Harry and Meghan’s new approach to build successful Hollywood brands.
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“Since their marriage, Harry and Meghan have had a distinct brand,” he said. “That brand is based on a duo. Call it ‘Harry and Meghan’, call it ‘the Sussexes’, call it whatever you like. The fact is that for years they have become synonymous with one another.”
The couple certainly did not make many friends when they ran to Oprah and accused the Royal Family of racism – later “unconscious bias” per Harry – negligence to a suicidal pregnant woman and information leaking.
Coram continued: “And, since the famous Oprah interview, in which they took a simmering disagreement between themselves and the rest of the Royal Family and essentially declared all-out-war that brand has been steadily becoming more toxic and thus commercially untenable to the point where not that many major brands are going to be rushing to write them a large check based on their brand value.”
“When combined, the Sussexes’ brand is, from a PR perspective, toxic,” Coram summed up. “But, when separate, they have a genuine chance of creating an entirely separate brand, with completely different labels.”
This is coming after reports surfaced that the couple have decided to move in different ways with their brands and charities.
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