Prince Harry and Meghan are rebuilding their popularity and reclaiming lost ground after they unified their brand into the Sussex.com arm.
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For months, the couple have quietly bided their time, pouring all time and efforts into the rebranding process. Now they’re back, with tons of new projects to match.
Prince Harry And Meghan Markle Step Up Their Engagements Following Major Rebrand
From movie premieres to glamorous galas to Invictus events, Harry and Meghan have been pretty busy since they came forward with their Sussex rebrand, which came complete with a coat of arms for Meghan.
In fact, apart from the joint events, Meghan has been busy building her network and meeting the who’s who in the entertainment industry, from Oprah Winfrey’s Harpo Productions executive producer Terry Wood to the creative who designed her 2018 wedding dress. T
he result of these meetings – rumor has it – has a lot to do with building and sustaining a lifestyle empire that’ll rival the likes already enjoyed by Gwyneth Paltrow, Martha Stewart, and Joanna Gaines.
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While Harry and Meghan’s absence may have dulled their shine a bit, the duo seem determined to present Brand Sussex in a more positive and drama-free light.
Speaking on the way the couple are positioning their brand, PR expert Lynn Carratt believes Meghan’s teasing of “exciting” things to come during her Variety’s appearance last year was a good crucial step.
The Hollywood guru went on: “It has also been claimed the couple are planning on moving from their Montecito mansion to LA, to be closer to Hollywood.” Noting that the couple’s popularity “is back on the up and they have lots of work offers on the table, but the couple is said to be picking quality over quantity.”
It also helps that the couple are signed to WME, since “they’ll be advising her on the type of work to take, but I firmly believe they need some strong PR support to ensure they doing to right things to enhance their popularity and change public perception.”
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So in all in all, Harry and Meghan appear to be on solid footing with their latest rebrand, despite backlash that occurred when they traveled to Jamaica for Bob Marley’s “One Love” screening and posed for pictures with the Jamaican Prime Minister, whilst the country prepared to leave the Commonwealth.
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