Reportedly, Prince Harry and Meghan are still using their scrapped Spotify deal as a selling point for their brand. The Duke and Duchess of Sussex’s deal is still listed on their Archewell Foundation website under the “Archewell Audio” section.
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The streaming giant dropped the couple after Meghan’s podcast “Archetypes” failed to reach expectations despite the money spent by the platform on promotion.
Archewell Website Promotes Archewell Audio With Failed Spotify Podcast
Harry and Meghan are still hanging on to the coattails of their lucrative, though failed, Spotify deal.
The Archewell website reads: “Archewell Audio is the newly formed, audio-first production company started by The Duke and Duchess of Sussex. Archewell Audio will produce programming that uplifts and entertains audiences around the world.”
The statement continued, “Under an exclusive partnership, Archewell Audio will join Spotify and their global reach—180 million Premium subscribers and 406 million monthly active users around the world—to spotlight diverse perspectives and voices.”
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“As part of the partnership, The Duke and Duchess through Archewell Audio produce podcasts and shows that build community through shared experiences, powerful narratives, and universal values.”
At the time Harry and Meghan’s deal was dropped, Daniel Ek, the CEO, revealed that the company decided not to move forward with “some deals and relationships that haven’t worked out.”
The Sussexes’ content creation arm of their brand, Archewell Audio, also released a statement. It read: “Spotify and Archewell Audio have mutually agreed to part ways and are proud of the series we made together.”
Per the Wall Street Journal, the talent agency to which Meghan Markle is signed to, WME, revealed that the Duchess is continuing her creative work despite parting ways with Spotify.
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They said: “The team behind Archetypes remain proud of the podcast they created at Spotify. Meghan is continuing to develop more content for the Archetypes audience on another platform.”
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Anything the Sussex’s do right is for PR publicity purposes only to stay in the news good or bad. PUBLICITY STUNTS.