It seems as though Sarah Ferguson is making something of a royal comeback and she might have Meghan Markle to thank for it. In fact, there are new reports that suggest the Duchess of York might actually be eyeing the Duchess of Sussex’s PR strategy.
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And so far it’s been working to her benefit. Keep reading below for everything you need to know.
Royal Family News: Is Sarah Ferguson Trying To Be The Next Meghan Markle?
According to a new report, one PR expert believes that Sarah might have been taking notes from Meghan Markle to help accelerate her growth and her popularity on social media.
Ever since she began promoting her new book, A Most Intriguing Lady, Sarah has seen her followers grow to 500,000 on Instagram. She’s also seeing more social media engagement from her fans than she’s ever seen before. At least, that’s what PR expert Adeline St John believes.
In a new interview with the Daily Mail, Adeline says that Sarah’s adopted a green theme on her Instagram account much like how Harry and Meghan adopted the color blue for their SussexRoyal when they were still active on social media. She says, “The green color scheme fits with her profile’s Regency theme.Sarah is establishing herself as a professional author with a consistent, cohesive brand behind her and her work.”
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Royal Family News: What’s Next For Sarah Ferguson?
Adeline continued, “She is following a similar standard through her own green story highlights, which are much like the consistent blue theme of SussexRoyal. Sarah’s carefully considered, professional approach is more in-keeping with the royal standard. For example, the now defunct SussexRoyal page, which was carefully branded with official photography, charity appeals and well-planned content. SussexRoyal’s engagement with awareness days (such as #WorldWildlifeDay) may well have inspired content such as Sarah’s #womenshistorymonth post.”
This strategy definitely seems to be working as the Duchess of York’s new book has managed to fly off of bookshelves in record speed. So far Sarah Ferguson herself has not made any comments about the matter.
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