Royal Family News: Queen Elizabeth A Bigger ‘Brand’ Than Beyoncé, Kim Kardashian & Oprah

British royal family news dishes that far from being a washed-up, out of date, the irrelevant institution as some declare, the British Royal Family is the world’s fifth-biggest “corporate” brand. They’re so relevant they are bigger than Nike, Coca-Cola, Microsoft, and Disney. Take that and stick it in your hat, Republic!

The data is part of a research study commissioned for a True Royalty TV documentary about the Queen to mark her 95th birthday today.

Royal Family News -The Queen Continues To Be Relevant

The analysis was based on numerous variables, including the number of online news articles that include at least one reference to an exact search term, such as ‘The Queen.’

The study monitored the 37 most relevant individuals in nine celebrity families, and ten global brand names between January 2017 and March 2021. Articles were analyzed and translated from 65 languages from most countries worldwide.

Researchers concluded that Queen Elizabeth’s “personal brand” is 16 times bigger than singer Beyoncé and six times larger than Kim Kardashian and Microsoft founder Bill Gates.

Royal Family News – Queen Elizabeth Turns 95 Today

To put this into perspective, Her Majesty’s influence is nearly three times the size of Oprah Winfrey’s, and 23 times bigger than the Beckhams.’ The study did not say where Meghan Markle and Prince Harry placed, if at all.

Given their penchant for celeb bandwagons might we see the thirsty pair try to sidle back into the queen’s good graces?

After all, it appears that the British Monarchy as an institution is the fifth most talked about brand in the world, after Facebook, Amazon, Google, and Apple, and it is ahead of Coca-Cola, Microsoft, Disney, and Nike—rare air indeed. Meanwhile, the Markle’s are sucking in the fumes of their Cali gas guzzlers as they trot about LA, without having produced a single thing for Netflix or Spotify.

Royal Family News – The UK Monarchy Remains Relevant

The research is included in Elizabeth at 95: The Invincible Queen, celebrating the Queen’s birthday today. Kubi Springer is an award-winning International Brand Consultant who has worked with bigwigs like Nike, L’Oreal, and Rolls-Royce. He told the show, “Nike, Ferrari, and Coke, when you combined those brands together, the Queen’s brand has more articles than those three combined which is really powerful.”

The research also found that the Queen’s brand has remained steadily positive over recent history, despite the best efforts of some kin (Prince Andrew and Prince Harry at the forefront) doing their best to rubbish Her Majesty.

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