Royal Family News: The Cambriges’ Warm Digital Presence Trumps The Sussex’s Slick Hollywood One

British royal family news reveals that one royal watcher accuses Prince Harry, Duke of Sussex and Meghan Markle, of lowering the bar for royal public standards. According to him the thirsty relocated pair are trying to compete with regal William and Kate, Duke, and Duchess of Cambridge, but are bound to lose the battle.

Duncan Larcombe wrote Prince Harry: The Inside Story and he’s accusing Harry and Meghan Markle of hiding out in their $14 million California mansion and trying to fit into the world of celebdom.

He notes their caustic behavior is a “complete change” from the dignified era of the late Prince Philip who insisted that the royals focus on the causes, not themselves. Philip passed away in April at the age of 99. He died at Windsor Castle with his wife of 73 years, Queen Elizabeth, at his side.

Royal Family News – Prince Harry and Meghan Markle Are Focused On Themselves?

He told The Sun, “William and Kate are quite clear they need to do more to sell themselves as a couple, family and personalities. Things like their anniversary video, that is a deliberate charm offensive to sell them as personalities as well as people who are going to be the king and queen.”

As such he says there is a visible change in the way the couple interacts in public.

Royal Family News – The Cambridge’s Are More Relatable Now

His comments come on the heels of brand experts claiming that Prince William and Kate switched up their digital approach by freshening up their Instagram and debuting a YouTube channel to create a “warm and inviting,” image.

Just last week, the Duke and Duchess of Cambridge changed their username from ‘Kensington Royal’ to the more casual ‘Duke and Duchess of Cambridge‘ and also updated their profile picture. Today the posted photo is an informal pic of them on a 2020 visit.

Royal Family News – The Cambridge’s Are On A Media Offensive

According to some experts, the changes reflect their desire to modernize how the royal family links with a tech-savvy audience. This means a delicate balance of privacy and publicity, showing off their children more but keeping it discreet.

Brand expert Nick Ede told FEMAIL that the Duke and Duchess of Cambridge’s digital changes gave,  “very brand heavy and personality light,” with content that feels like “advertising.”

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