For a hot minute it seemed to be working. Then they went and opened their mouths and the toxicity of their venom against the monarchy and his and her families turned one-time fans into serious doubters.
Now comes the stunning revelation that they stepped back in order to “step ahead.”
Did The Markles Take One Step Forward And Two Steps Back?
Andrew Bloch is a branding expert and he thinks the Ginge and Whinge Show was a calculated move meant to outshine the royal family.
“Since moving to California and stepping down as working royals, Harry and Meghan have secured a number of lucrative business deals and personal endorsements which have seen their personal wealth rocket,” he said.
“I would estimate their combined net worth is circa £250million. They are really making the most of their newfound status, and their potential to become the world’s richest personal brand looks imminently achievable.”
When Will Harry and Meghan Get to Work?
One thing he fails to mention is that the couple have for all intents and purposes, taken the money and run. They have produced nothing for either Spotify or Netflix, their two biggest sponsors. Surely these monolithic entities will expect something in return for their dollars? With the world watching as the crass couple boast and make promises, it seems unlikely their employers will let them skate.
How valuable is a rich brand if it is built on smoke and mirrors and air?
Will The Markle’s Work In 2022?
The branding expert also sidesteps the question of their “status.” In the beginning they were a novelty item and many existing brands took a chance on them. That risk has not panned out as Netflix and Spotify can attest to. What was once a seen as a promising status has turned into a four alarm dumpster fire status, with a side of toxicity thrown in. The Markle’s elite acquaintances have appeared to desert them in the wake of their juvenile and crass behavior since leaving the monarchy. Where they go from here is anyone’s guess.
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