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Jennifer Lopez Creates Own Alcohol Brand, Gets Slammed: Here’s Why!

By Joanne Eglash

Jennifer Lopez recently joined other celebrities who have created their own brands of alcohol. But rather than receive cheers, Ben Affleck’s wife got jeers for her launch. And the slams stem from Jennifer’s sobriety as well as Ben’s struggles with alcoholism.

Find out about Lopez’s new alcohol brand. And discover the backlash. Get all the details below.

Jennifer Lopez Sparks – Backlash Over Alcohol

Celebrity alcohol brands dominate the marketplace. And so Jennifer Lopez decided to try her own talents with the product. However, Lopez’s launch of her new alcohol brand, Delola, didn’t go well. And the singer’s excitement over her alcoholic beverage company sparked a backlash, according to Page Six.

Because Lopez does not drink alcohol, her fans questioned her choice. But the songstress gushed over her decision in her Instagram announcement despite the controversy.

Jennifer Lopez Creates Own Alcohol Brand, Gets Slammed: Here's Why!

“I have been grinding non-stop for decades,” shared Jennifer. “And more and more I’m realizing the importance of enjoying life. I just wanted to create something better. Something better tasting, better ingredients, something I would want to drink with my friends and family. And that is Delola,” she added.

But fans asked why Lopez would launch her own alcohol brand after staying sober herself. For instance, one scolded, “Oh wow. This is disappointing. Why not create a NA brand considering you’ve been outspoken about the negative effects of alcohol and that you yourself don’t drink? This feels so off-brand for you, genuinely curious why you’re selling alcohol.” And another noted, “Jlo you don’t drink. This is like something that is known and has been pointed out on numerous occasions. I mean….I get it- a coin is a coin,” admitted the fan. “But mama you don’t drink alcohol.”

Ben Affleck Struggled To Stay Sober: Why Does JLo Sell Alcohol?!

But two repeated themes came up in the backlash against Jennifer. First, fans believed that Lopez had compromised her own principles about not drinking in order to make money. For example, one Instagram follower wrote, “She doesn’t even drink. But get that bag girl.” And another shared, “But you literally don’t drink? This is such a money grab ugh.”

However, other fans focused on Jennifer’s husband Ben Affleck. And they noted that Affleck has struggled to stay sober, heading to rehab numerous times. As a result, several asked Lopez why she would launch an alcohol brand knowing how her husband has battled alcoholism.

And one bluntly wrote, “Ah capitalism strikes again. J.Lo was an inspiration for me to stay away from alcohol. It’s a bummer she is promoting alcohol when there are so many great NA drinks! For argument sake, sure it’s business and it’s about money, but it just seems fake AF to be promoting alcohol under the guise of ‘living a little’ when she talks about how bad alcohol is for her skin and is not part of her lifestyle (not to mention Ben’s past issues). But hey, we’ll all flip for a dollar right?”

In her announcement, Jennifer shared that she had worked on her project for several years. And she noted that the name Lola reflects her own “more playful, carefree side.” Lopez teamed up with Ken Austin and Jenna Fagnan and her manager Benny Medina to create the new brand.

Tell us what you think. How do you feel about Jennifer Lopez launching her own alcohol brand despite a husband struggling with alcoholism? And after you share your views, check back on our site for more celebrity news.

Editorial credit: Featureflash Photo Agency / Shutterstock.com

Joanne Eglash

    Since receiving my B.A. in English literature from UCLA, I have worked as a journalist for publications like the Hollywood Reporter and websites such as Yahoo. I specialize in writing about entertainment.

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    1 Comment
    1. David B says

      4get Ben Affleck. .from aflek Insurance. Lol . .the worst batman ever since val kilmer . . Lol.
      they don’t even look good together, Never have . .its just a time of loneliness in her life and not being able to attract the good ones . Sometimes it’s within the fans whom love you dearly . .but ill say this about the situation amongst them. She can sell or brand whatever she likes . .its called business. No matter the culture race or creed right ? After all there are lots of private investors whom the customers are not fond of their involvement bit we can’t control that Right ? So life goes on. . This is apart of her building a lifelong financial Legacy before Ben after Ben and right now During Ben. . . Leave her alone and drink responsibly while buying her new brand . .go and support her on all levels of financial gains . .she is now an O.G. at this Game Play . Paving the way for all your Millennials today. If this Grown Man wants to go back and drink again . .thats on him for not having house rules and keeping it around him. It’s not her fault. I can pretty much guarantee if he decides to start drinking again it won’t be this new bottle of her brand. Most Alcoholics go after their favorite brands first . . They already have a relationship with certain brands. And an abusive Alcoholic will take whatevers available. Im sure theres none of this brand within her home because of tmhis Alcoholism, but we would never know. the upset unhappiness he has carried within him into this new relationship with her. . Basically wasting her time and not being only Friends . .and Keeping it Friends Only Zone. . . We will see what happens bit I love Jenny from the Block . .you haters Are tye ones who don’t. And can’t appreciate THE VALUE OF A REAL WOMAN . . . .San Diego Love 6.1.9.

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