Vanderpump Rules began 2023 with predictions that the reality TV show would end after its tenth season. And then came the love triangle of Ariana Madix, Tom Sandoval, and Raquel Leviss.
AMP in the post
But “Scandoval,” as it became known, did more than save Vanderpump Rules from cancellation. Because Ariana turned her heartbreak into an estimated $2 million worth of profit. Get all the details below, including a season 11 sneak peek!
Vanderpump Rules Spoilers – Show Soars, Ariana Scores!
How does a reality TV show go from sinking ratings to soaring viewer numbers, complete with an Emmy nomination? For Vanderpump Rules, the secret to the turnaround came in Tom Sandoval cheating on his girlfriend of nine years, Ariana Madix, with Ariana’s own best friend and co-star Raquel Leviss. And “Scandoval” also gave Madix enough publicity to score a fortune as well as fame, per Page Six.
But while Ariana could have sulked over Sandoval cheating, the Vanderpump Rules star triumphed. And she inked deals for new TV roles, brand partnerships, and even a Broadway role. (Somewhere in California, fame-hungry Meghan Markle just turned green with envy).
However, Madix doesn’t just wave around a bag of Lay’s potato chips in exchange for those brand partnerships. And an expert noted that the Vanderpump Rules star brings “something else to the table other than just, ‘Hey, hold a bag of chips.’ There’s a story she can tell,” added Amy Luca, Executive Vice President, Global Head of Social at Media Monks.
AMP in the post
And Luca noted that Ariana gets “highly involved in the creative of whatever those partnerships are, which is really wonderful for brands and agencies. We love when we get some creative partnership. And she’s an entrepreneur at heart.”
Vanderpump Rules Spoilers – No ‘Generational Wealth’
And Ariana stayed honest about her goal. Because her family lacks any “generational wealth,” she wants “to make enough money to be able to take care of my mom and my brother and any other family members who may or may not need it.”
As a result, the Vanderpump Rules star has vowed to “work as much as possible.” And after “Scandoval” made headlines in March 2023, Ariana used her time wisely. By June, she had signed partnerships with 10 brands. For instance, the Vanderpump Rules star chose Uber One, Bic Razors, Lay’s, Glad and Duracell, and Bellesa sex toys for her deals.
And Ariana didn’t hesitate to mock her cheating ex boyfriend in her social media endorsements for these brands. For example, the Vanderpump Rules star shared on social media, “I buy my own batteries now. And I prefer Duracell.” That comment refers to Sandoval complaining on the show that Madix didn’t buy household items.
AMP in the post
And business expert Luca noted that Ariana has garnered 2.2 million followers on Instagram. As a result, she probably makes $50,000 to $70,000 per post. And beyond those brand partnerships, Madix made $200,000 in merchandise by June.
Vanderpump Rules Spoilers – Revenge Pays Off!
But beyond that, Ariana added to her line with revenge merchandise. And she then moved into the cosmetics space. A role in a Lifetime movie, “Buying Back My Daughter,” a cocktail recipe book with an estimated advance in the mid-to-high six figures, and an impressive display on Dancing with the Stars all boosted Madix’s bank account.
However, Vanderpump Rules season 11 spoilers reveal Ariana still trying to separate herself from the property she owns with Sandoval. In 2019, the then-couple shelled out more than $2 million for a modern farmhouse with a pool in Los Angeles’s Valley Village. And bizarrely, they both live there (while getting assistants to communicate for them) as they try to disentangle themselves from that co-owned home.
However, it will help that Ariana will move to New York for an eight-week run on Broadway starring as Roxie Hart in “Chicago.” And she will begin her appearances on January 29, exactly one day before season 11 of Vanderpump Rules debuts on Bravo.
Tell us what you think. How do you feel about Ariana Madix making so much money from the cheating scandal? And after you share your views, check back on our site for more reality TV news.