Kylie Jenner Launches New Clothing Brand Called Khy

Kylie Jenner is the ultimate business woman. The reality TV star recently launched a clothing brand to add to her very successful Kylie Skin and Kylie Cosmetics brands. If it’s Kylie, it’s def going to be a hit.

Kylie Jenner is making big money moves, and she’s not slowing down. Already, she’s introduced fans to a range of brands, from the more popular ones Kylie Skin and Kylie Cosmetics to lesser known ones such as Kylie Baby, Kylie Swim, and Kylie Shop.

Kylie Jenner – Introduces Fans To Her New Apparel Brand

Now, the 26-year-old has obtained a trademark for Khy and Khy Studios, under her new company K Brand Inc. The company became incorporated in February 2023, with the star filing for trademarks in May.

In the filing, she listed that the brand will sell goods pertaining to: “Bracelets; Earrings; Jewelry; Watches; Key chains; Necklaces; Rings; Body jewelry; Costume jewelry.”

The items fans can get from the brand won’t stop there, as Kylie hopes to add bags, wallets, loungewear, clothing, lingerie, and more as part of their offerings.

The in-store retail plans to feature “Apparel, footwear, handbags, jewelry, fashion accessories.” Surprising her fans with the news of the new brand, Kylie Jenner shared a picture of herself clad in a leather coat and red stilettos. She captioned the solo shot, “Meet Khy,” tagging a new Instagram page created for the product.

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The Instagram page for Khy, at the moment, only has one image of Kylie backing the camera and wearing black heels, with her hair tied up in a bun. The post was captioned: “Coming soon. Sign up at khy.com.”

If you visit the website, you won’t find much information about the brand, except a sign up link for fans who wish to stay ahead of the curve with latest developments from the brand.

On May 15, the US Sun reported that the reality TV star filed for trademarks covering 30 names, including, Kylie Hair, Kylie Hair by Kylie Jenner, Kylie Baby, Kylie Baby by Kylie Jenner, Kylie, and Kylie Jenner. She also filed to obtain a trademark for her cult-favorite lip product, Gloss Drip.

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