Eminem’s Daughter Hailie Jade Shares Exciting News

It’s businesswoman Hailie Jade to you now. Girl made big money moves when she launched her first clothing and merch line and, guess what, she’s sharing her journey with her 3.1 million Instagram followers.

Hailie Jade’s Clothing Line Has Ties With Her Podcast “Just A Little Shady”

Eminem’s daughter Hailie Jade is getting in on the branding game, and fans are excited for the next phase of her business ventures.

After recently celebrating her engagement to her boyfriend of six years – yippee – she announced that she’s ready to take her design skills to another level – double yippee!

She announced the big news with a fun get-ready-with-me video, which saw her apply makeup and talk about her new clothing and merch line associated with the hit podcast.

In the video, the “Just A Little Shady” podcaster rocked a crew neck sweater that’s straight out of her debut collection, as she announced, “Get ready with me to launch my very first merch line.”

As she applied makeup, she explained that she’s been planning this launch for almost a year, mainly because she didn’t want to cut corners and wanted to make sure that her line will be “super comfortable” enough for people to want to wear it on a regular basis. She also said that she wanted to shy away from overly branded merchandise.

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Jade Ended The Video By Clicking On The Website And Saying, “It’s Official.”

In order to achieve her vision of launching a comfortable clothing line, she went with embroidered monochromatic, tone-on-tone athleisure styles, which she proudly showed off in her announcement video. A black colorway on the sweater features the words “just a little shady” in small print across the right side of her chest.

After several design ideas, the final products came out so wonderfully that she vouched for its everyday comfort. The designs, including the one in the video, the other colorways, the T-shirts, the sweatpants, the baseball hats and even the website, was masterminded by Jade, who used the skills she picked up while attending online classes at the Parsons School of Design during her time as a psychology student at Michigan State University.

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