Kim Kardashian Renaming KKW Fragrance Linked To Kanye West?

Kim Kardashian and Kanye West can’t seem to end their divorce drama. And now Kim has sparked rumors by announcing a re-brand for her famous KKW Fragrance. But will Kardashian actually choose a new name that eliminates a link to Kanye? 

Find out why Kardashian decided to give her fragrance a makeover. And see what fans hope for the perfume re-brand.  Get the latest Kim Kardashian and Kanye West news below. 

Kim Kardashian – Redoes KKW Fragrance: Kanye West Involved?!

New name, new game! Kim Kardashian just announced that her perfume line, KKW Fragrance, will get a new website and name amid her Kanye West divorce battles, per Page Six. And the KUWTK star chose to make her announcement on Instagram Stories.

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“On May 1st at midnight, @KKWfragrance will be shutting down the website so that we can relaunch fragrance in the future under a brand new name,” declared Kim. “And under a new web store where you can purchase from all beauty categories under one site. I put my heart and soul into every bottle, and I’m so incredibly proud of every KKW Fragrance product and collaboration that we have launched since Crystal Gardenia in 2017.”

But although Kardashian gave her re-brand a positive spin, some pointed to her war with West as the reason. For instance, insiders suspect that Kim’s recent legal win to drop the last name of West directly links to her fragrance brand name change. And the KUWTK star’s fans hope that the 41-year-old mom of four will slash any link to Kanye in her perfume’s new name. 

Kim is ‘shutting down’ KKW Fragrance as fans hope she drops Kanye’s initial https://t.co/Bp14ryFGNw

— The Sun TV (@TheSunTV) April 1, 2022

Fans Want Kim Kardashian To Delete Kanye West Link From Perfume Name

Kim Kardashian fans can’t wait to find out what she will choose for her perfume brand’s new name, reported the Sun. As a result of Kanye West’s often nasty attacks on Kim and her boyfriend Pete Davidson, the reality TV star’s loyal followers urge her to choose a name without a link to West. And fans went wild explaining why it makes sense to rename her scent!

For instance, one fan wrote, “Yes, get the WEST out of the brand! Smart gworl.” And another joked, “West is out the doorrr.” But one put a stronger spin on the advice, urging, “Take ur name back!!! Yes, Girlboss!!!”

However, Kardashian has carefully avoided discussing how Kanye might be involved in her re-brand. Instead, Kim vowed to create new perfume products under a totally new brand. And she described a desire to modernize her product line rather than distance herself from West.

But insiders claim the KUWTK star disliked the fact that KKW represented her married name Kim Kardashian West. Underlining that theory, Kim recently reclaimed her single status and legally got permission to drop the name of West. And those legal wins took place just a few weeks before her re-brand announcement. 

Tell us what you think. Do you believe that Kim Kardashian will rename her perfume because of Kanye West? And after you share your views, check back on our site for more celebrity news.