Kanye West’s Major Comeback In Motion As He Builds Massive New Yeezy Headquarters
Kanye West has it all figured out. Following his humiliating downfall last year for unapologetically spilling hateful rhetoric, the “Donda” rapper completely went awol. He even went on to have a low-key wedding to his wife Bianca Censori.
Kanye who lost a lot of contracts and business partnerships including Adidas, GAP, and Balenciaga due to his anti-semitic rants both online and offline, also lost money as big as a whooping $2 billion in just a day.
Now, it appears he’s ready to return to business. What would have taken ordinary men years to do, took Kanye some months because he is truly no ordinary man.
Kanye’s return starts with the building of his “Yeezy HQ” which is reportedly located a few blocks away from an Adidas shop.__per “The U.S. Sun” There’s no argument here that Kanye is looking to make a statement.
Kanye West — On Kanye’s New Building
The building which its fences and gates have been painted with dark grey color is said to be a 7,400-square-foot showroom located on Melrose Avenue in Los Angeles.
Some sources close to the designer told “The U.S. Sun” that Kanye has been throwing balls and holding music concerts at the place for a while now, pending when it’s ready to be launched.
The sources shared, “The vision for its use has changed to being multi-purpose, it’s not just going to be a store. Ye has been hosting parties for three weeks in a row at the venue and giving away sample pieces for his latest collection.”
“There’s no date set for the release yet but it’ll be soon, he’s been working hard to get everything ready for his comeback. He’s hosted movie nights with close friends at the space and brought back Sunday Service last week for the first time in more than a year, kids from Donda Academy performed.”
Thanks to Kanye’s wife Bianca who has always stood by him, Kanye was able to successfully hold “Yeezy Season 10” on a low-key. The fashion show took place on May 1, with shaven-headed models that wore skintight white T-shirts with black pants.
Kanye West — How Adidas Washed Their Hands Off Partnering With Kanye
Following the long list of antisemitic comments Kanye “Ye” West made last year, companies such as Balenciaga, Vogue, and CAA that were in partnership with him went ahead to cut ties with him.
Last year, Tuesday, Oct. 25, Adidas released a statement that indicated they have washed their hands off Kanye. The statement reads:
“Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
“After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. adidas will stop the adidas Yeezy business with immediate effect.”
The statement concluded with, “This is expected to have a short-term negative impact of up to €250 million on the company’s net income in 2022 given the high seasonality of the fourth quarter.”
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